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Announcing New Merchandise
[Mr/Mrs/Ms/Dr] [First Name] [Last Name]
[City] [State] [Zip]
Dear [Mr/Mrs/Ms/Dr] [Last Name]:
Our company has just added ____________________ to our product line. Unlike other (Type of product), this one (Describe benefits of using product).
There is little I can say about this product that you won't find out by using it. Therefore, I have enclosed a free sample for you to try. Let us know how you like it!
[Your Phone Number]